Dr. Phil Hendrix is the founder and Managing Director of immr, a leading consulting and advisory firm, where he helps companies and startups capitalize on digital and mobile technologies. Focusing on markets for disruptive new products and services, Dr. Hendrix helps clients develop compelling value propositions, validate product-market fit, and accelerate growth. Within the digital landscape, Phil focuses on innovation enabled by mobile, location, context, and data & analytics. As head of immr Dr. Hendrix combines the perspectives of an industry analyst with the disciplines of a research-based consultancy, briefing and advising both enterprises and startups. As an analyst Phil tracks, writes about and briefs clients on the implications of emerging technologies for customer engagement. Author of more than 20 reports on mobile, location, digital and related topics, his research is supported by global leaders (including AT&T, SAP and others) and disruptive startups (e.g., GeoIQ, acquired by ESRI; TheFind, acquired by Google; among others). Recent reports include The Engagement Stack and The 6 Disciplines of Innovation (see following pages for additional reports). As a consultant and advisor, Phil has led significant engagements with investors, startups, and Fortune 100 clients in mobile, consumer electronics, and retail as well as insurance, financial services, transportation, and other categories. He works closely with clients to craft digital and mobile strategies, accelerate innovation, forge symbiotic relationships and vet startups as part of due diligence efforts. Over the course of his career, Phil has helped clients conceive, validate and successfully launch dozens of new products, services and businesses. Phil has advised numerous startups, most recently in beacons, location, content discovery, customer engagement, and mobile security. Before founding immr, Phil was a partner with DiamondCluster (strategy and technology consultancy, now part of PwC), founder and head of IMS (Integrated Measurement Systems), and a principal with Mercer Management Consulting (now Oliver Wyman). He has held faculty positions at Emory University and the University of Michigan, where he taught courses in marketing, research, and buyer behavior for MBAs and executives. At Michigan Dr. Hendrix also held a joint appointment as a research scientist in the renowned Survey Research Center, Institute for Social Research. Additional information on immr perspectives and reports prepared by Dr. Hendrix is available at immr and Slideshare, with additional information available at Gigaom Research.