Chrisie Dorton, Direct to Consumer Program Manager at GE Appliances, has been with GEA since 2013 and has worked in the direct marketing field since 2002. Chrisie currently manages GEA’s consumer marketing database and how it is utilized across the organization. She and her team support direct to consumer parts offers as well as all CRM messaging strategies throughout the owners relationship with GE Appliances. She is very experienced in digital marketing and advertising, as well as email, direct mail and outbound telemarketing.
Prior to joining GE Appliances, Chrisie worked at Fulcrum Analytics supporting several key accounts. Between 2002 and early 2012 she worked at ACCENT Marketing Services, directing client relations and serving as product lead for the extended service contract suite of services. Working closely with clients to develop extended service contract and other direct to consumers sales programs.
Chrisie also has several years of experience in Product Management and Sales within the Manitowoc Corporation before being her direct marketing career in 2002.