Chris Dauk is the Executive Vice President of Business Insights at Accentf(x) Marketing overseeing forecasting, business intelligence and data analytics. He launched his career at Accent in 1997 overseeing direct marketing activities for key clients. He later launched ACCENT's Business Intelligence Group introducing new interactive reporting technologies and predictive analytics to Accent and its customers. After spending time overseeing Work Force Management and Financial Analysis, Dauk moved into the Chief Financial Officer Role in 2005 where he leveraged his background to create innovative financial reporting and financial models to improve decision making throughout the organization. Prior to joining Accent, Chris worked at Westfield Insurance Group as a Marketing Manager where he oversaw underwriting and marketing activities for a tri state area. He holds his Master's in Business Administration from Duke University, where he also received his undergraduate degree and played Varsity Golf. Chris is married with three children and enjoys coaching basketball and playing golf.