Alison Parr is dedicated to consumer durables and electronics, a marketplace where she has more than two decades of invaluable experience on myriad brands. Alison was a founding member of the executive team at Interaxis Marketing which was acquired by Registria in 2013. Earlier, Alison was the Director of Business Development at Equifax where she was responsible for new client acquisition, enterprise-wide database marketing and CRM engagements in the manufacturing vertical. She has served in a variety of positions across sales and corporate development at R.L. Polk & Company, National Demographics & Lifestyles and PSI Group (now Pitney Bowes).
Building on her experience in the technology, marketing and database industries, Alison is a recognized expert in developing and executing next-gen ownership experiences that address manufacturers’ unique needs. Alison has piloted initiatives to promote direct consumer relationships and increase revenues for leading organizations such as Emerson Electric, Oakley, LG and Whirlpool. She holds a bachelor’s degree in economics from the University of Arizona.