March 5, 2014
For Release: Immediate
At the Warranty Chain Management (WCM) Conference in San Diego March 12th, Terry Hawkins, President of the Global Warranty and Service Contract Association (GWSCA) and Tara Piazza, Executive Vice President at Fulcrum will present the results of a warranty and service contract industry survey conducted in late 2013.
The survey was conducted with warranty and service contract professionals to allow the GWSCA to create an agenda for advancing the effectiveness of the industry. The GWSCA will use the data collected from this survey to formulate programs and to propose solutions to commonly experienced industry questions, problems, and emerging trends.
Fulcrum, in cooperation with the Advisory Board of GWSCA, designed and hosted the online survey. Recruitment of respondents took place via: Warranty Week newsletters and announcements in other industry publications, The Warranty Chain Management conference home page, GWSCA's LinkedIn membership group, and GWSCA's member email list.
In total, the survey was completed by 113 warranty and service contract industry professionals worldwide. Over 25% of the respondents were from outside the United States.
During the joint presentation at WCM, Mr. Hawkins and Ms. Piazza will review many of the key findings. Mr. Hawkins provided an example, “When asked ‘what keeps them up at night’, the respondents’ top concerns were: anticipation of and protection against the pitfalls of financial risk, having solid and trustworthy logistical networks, and keeping up with complex and sometimes vague regulatory environments.” Ms Piazza added, “The insights we gathered from a wide cross-section of practitioners will be valuable to anyone seeking to improve their warranty programs.”
Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers advanced marketing solutions, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.
Fulcrum is headquartered in New York City with its major operational center in Fairfield, Conn. Visit www.fulcrum-mktg.com for more information.
GWSCA is a non-profit, volunteer organization, with over 1,000 members made up of industry practitioners from all parts of the warranty and service contract value chain. Our goal is to advance the warranty and service contract professionals by providing training and advocacy of industry issues. Though many of the members are based in the USA, we have a global membership and our members often have global responsibilities.
Innovate: Introduce something new; change something established.
Educate: Develop, train, and inform.
Advance: Move or bring forward.
In July 2012, the Institute of Warranty Chain Management (IWCM) did each of these things and became the Global Warranty and Service Contract Association (GWSCA). Of course, our name change represents but one step in our transformation.
As our new name implies, we’ve widened our vision. We recognize that we need to serve the global community in warranty as well as the service contract industry. We did so because as an industry grows, so, too, do its educational, training, data and information resource, and standard setting needs. The service contract industry continues to see rapid growth and experience the pains that go along with it. We are the only organization that makes available to the warranty and service contract industry and its members programs, resources, and services designed meet industry needs and to advance the individual knowledge and capabilities of professionals in the field.
Another important step in our remaking has been to expand our Board of Directors to include several additional highly experienced and accomplished warranty and service contract professionals. The Board has been re-energized. And this has propelled us forward because being a GWSCA Director requires hard work and dedication. Each new member has brought fresh, new ideas and vision coupled with high energy and has contributed resources that have enabled redevelopment to become a reality. As a result, in addition to new and better quality programs and services, we are also able to offer new tools for research, networking, and career development.
While there has been much in the way of change, our core focus remains constant: To have the fields of warranty management and administration and service contract management and administration recognized as professions by the business community at large, to foster and promote the individual professional development of warranty and service contract professionals, and to lead the continued development of innovative methods and solutions for improving the warranty and service contract businesses.
Join us as we continue to put these concepts into action.
GWSCA Chairman Terry Hawkins and Treasurer Greg Spraker are partnering with SAS to bring you "Accelerating Profits and Growth in Your Service Contract Business" webcast.